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Responsive Web Design

Responsive Website Design

WHAT IS RESPONSIVE DESIGN?

Responsive Web design is the approach that suggests that design and development should respond to the user's behaviour and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries.

As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities.

In other words, the website should have the technology to automatically respond to the user's preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.

But responsive web design is not only about adjustable screen resolutions and automatically resizable images, but rather about a whole new way of thinking about design.


ADJUSTING SCREEN RESOLUTION

With more devices come varying screen resolutions, definitions and orientations. New devices with new screen sizes are being developed every day, and each of these devices may be able to handle variations in size, functionality and even colour.

As we know from the rising popularity of the iPhone, iPad and advanced smartphones, many new devices are able to switch from portrait to landscape at the user's whim. How is one to design for these situations?

Now we can make things more flexible. Images can be automatically adjusted, and we have workarounds so that layouts never break (although they may become squished and illegible in the process). While it's not a complete fix, the solution gives us far more options.

It's perfect for devices that switch from portrait orientation to landscape in an instant or for when users switch from a large computer screen to an iPad.


STREAMLINED USER EXPERIENCE

Every website we design is mobile-friendly (meaning that your site will always be viewable and function properly from a mobile device), but the mobile user experience is becoming increasingly important as consumers are spending more time engaging with brands through mobile devices.

The most streamlined approach to offering a cohesive mobile experience is responsive website design. A responsive website adapts its layout (the elements of your site - text, icons, imagery, navigation, etc.) to the size of the device used to access the site. It utilises a grid-based system and flexible image sizes to shift your content around as needed - no more pinching and pulling your mobile screen to zoom in and navigate around your site!

Responsive website design results in a consistent brand experience across all devices, including mobile. According to online reports approximately 61% of people have a better opinion of brands when they offer a good mobile experience. And what happens when site visitors enjoy navigating around your site? They stay on your site longer, they engage with your brand longer and you have a higher chance of getting them to do business with you.


ADDITIONAL READING

Whether you're interested in a mobile-specific website or a true responsive website design, we're ready to help you enhance the mobile user experience for your site visitors. Contact us today on 07917 775306 to speak with us about your mobile marketing needs and learn how you can start reaching more qualified leads via smart phones and tablets.

Read about Responsive Web Design in more detail.